Features of the visual self-presentation of participants of business communication in the virtual educational environment

Abstract

The research devoted to identification of implicit representations and the realized strategy in the visual self-presentation of users in communicative space of business virtual network of institution of higher education is described. In the first part the content analysis of images on personal pages of the educational portal was applied to identification of specifics of the self-presentation of students and teachers/employees in the context of business communication (n=1107, 86 teachers, 21 employee and 1000 students). In the second part of a research the technique of specialized semantic differential for which development a method of personal constructs of J.Kelly and expert assessment of 35 students and 15 teachers was used was applied to assessment of the categorial structures of consciousness which are staticized at perception of images on the educational portal. Assessment of images by the developed technique is carried out with the assistance of 300 respondents (250 students and 50 teachers). The made research procedures allow to conclude that most of users of the portal use the style of the self-presentation adequate to the business nature of educational interaction in educational network. It is the primary choice of a photo with the good sharpness and illumination representing one person on a neutral monophonic background the size on a belt or a bust in a foreshortening a fullface or three quarters looking at the viewer with a smile/half-smile and without additional accessories. At the same time features of the self-presentation of a part of the users (mainly from among students) who are ignoring or not understanding a business context of communication in the educational environment are marked out. They choose the playful, protective, seksualizirovanny or distorted self-presentation way characteristic of communication on social networks. At the level of representations and expectations to the presentation of partners in communication it is revealed the positive attitude both teachers, and students towards official and informative style of the shown images. At the same time students, unlike teachers, perceive informal and symbolized images with the expressed emotional expression more positively.