Features of self-presentation in social networks, taking into account gender differences

Abstract

With the rapid growth of social networks, individuals have more opportunities to present information about themselves in personal and professional contexts. Research suggests that self-presentation on the social networks provides users with greater control over the information they exhibit. This study examines the association between self-presentation on a social network and gender. A sample of 218 users of the platform VKontakte participated in the research. Results indicate that intensity and intrusiveness significantly predict the False Self, Ideal Self, and Real Self in both male and female users. The intrusive use of social networks emerges as a predictor of the False Self. Intensity and intrusiveness of use contribute to the formation of the Ideal Self. Intensity and reduced intrusiveness in site usage serve as predictors of the Real Self. Comparing male and female users, women are more likely to construct a realistic self-presentation on the social networks, potentially enhancing the quality of their online interactions but also leading to increased time spent on the platform. Furthermore, the study compares the self-presentation questionnaire developed by Michikyan M. et al., with the modified version by Kornienko D.S. et al., demonstrating their equivalency in assessing self-presentation in social networking sites.