The problem of regulation of social behavior in theories of the information society and the reality of network cooperation

Abstract

The article analyzes the patterns of social behavior of people in the conditions of informational society formation. The nature of the new patterns of social behaviour is discussed – changes in their regulators in connection with the transfer to the virtual space and the growth of information flows. The comparative analysis of the various aspects of social behavior in the theories of the network society is made. The highlighted possible directions for empirical socio-psychological research of the role of social norms and values in the implementation of the subject of the various activities in the virtual space are separated.