Transformation of modernity in the mirror of art: new horizons of epistemological turns

Abstract

The visual turn is seen as an integrative methodological strategy through which current transformations of the present can be analyzed and the experience of psychology and art history in studying changes in human subjectivity is combined. The visuality is one of the key characteristics of our era. Everyday life is full of visual information, the dominant language has been replaced by a powerful image impact in the context of the information culture. Under the influence of visual turn images began to be studied as multi-layered, medial, related to sense, serving sources of meaning and symbolization products. Step by step they became the dominant structure of modern culture where the change in educational technology, advertising, propaganda, all sorts of influences on the psyche to influence behavior were based on visual practices. In the analysis of the features of modern socialization of the younger generations processes in the course of which images embodied in certain cultural phenomena become internal images of the subject come to the fore. Implicit and not always obvious to contemporaries of the transformation of cultural and psychological reality eluding theoretical understanding, reflected in visualizations that more clearly marked the change of representations and paradigms. In the forefront of art and cultural sciences the 20th century began with the avant-garde and ended postmodernism. Understanding the psychology of avant-garde trends in the art of the 20th century is able to tell about those changes in the psyche, the transformations of culture and subjectivity that occur to the person at the present time. A key definition of these changes was the idea of the transitivity of everyday life and the fluidity of consciousness.