2020 Vol. 13 Issue 71

Ivanina E.O., Gracheva A.S., Markov Y.A., Gorbunova E.S. Search for familiar and dangerous: not seeing a gopnik in the crowd

Full text in Russian: Иванина Е.О., Грачева А.С., Марков Ю.А., Горбунова Е.С. Зрительный поиск знакомых и опасных стимулов: «гопник» в толпе

National Research University Higher School of Economics, Moscow, Russia

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Background: Subcultures often develop distinct fashion style, which eventually becomes their “trademark” and represents the culture. In post-soviet countries, “gopniks” are one of the most prominent subcultures that is also present in popular media. Nevertheless, it is unknown to which extent the established image of “gopniks” in common knowledge can influence low-level perceptual processes such as search asymmetry.
Objective: Our aim was to examine the influence of specific features of “gopnik” image on visual search.
Design: We conducted two experiments to investigate familiarity and threatening of the “gopnik” features. In experiment 1, participants had to find a man-like stimuli in two conditions: a man-like silhouette with vertical stripes on his trousers among similar figures, but with horizontal stripes and vice versa. In experiment 2, participants had to search for the same stripes pattern only (but without man-like silhouette). Conditions were the same as in the first experiment. The experiment 3 was conducted in order to replicate results from previous two experiments with better control.
Results: Overall, our results demonstrated visual search asymmetry for man-like (with horizontal stripes on trousers) and gopnik-like (with vertical stripes on trousers) objects, which could not be explained by the basic feature differences of these stimuli.
Conclusion: We suggest that nowadays in Russia “gopniks” are perceived as a familiar group rather than dangerous subculture with real power. Their image was successfully transmitted to the general cultural background for post-soviet communities

Keywords: visual search, visual search asymmetry, familiarity, gopniks

Full text in English >>

Acknowledgements / Acknowledgement
Authors thank Anna Nidelko and Daria Karpuhina for their support in data collection. We thank the anonymous reviewer for careful reading of our manuscript and many insightful comments and suggestions.

The article was prepared within the framework of the Basic Research Program at the National Research University Higher School of Economics (HSE), grant № 111.

Cyrillic letters are transliterated according to BSI standards. The titles are given in author’s translation.

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Received 03 March 2020. Date of publication: 30 June 2020.

About author

Ekaterina O. Ivanina, research intern of Institute of Cognitive Neuroscience, National Research University “Higher School of Economics”, 18 Myasnitskaya Str., 101000 Moscow, Russia.
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Anna S. Gracheva, Student, Department of Psychology, Faculty of Social Sciences, National Research University “Higher School of Economics”, 20 Myasnitskaya Str., 101000 Moscow, Russia.
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Yuri A. Markov, Junior Research Fellow Laboratory for Cognitive Research, National Research University Higher School of Economics, 20 Myasnitskaya Str., 101000 Moscow, Russia.
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Elena S. Gorbunova, Ph.D., Head of Laboratory for the Cognitive Psychology of Digital Interface Users, National Research University “Higher School of Economics”, 20 Myasnitskaya Str., 101000 Moscow, Russia.
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Ivanina E.O., Gracheva A.S., Markov Y.A., Gorbunova E.S. Search for familiar and dangerous: not seeing a gopnik in the crowd. Psikhologicheskie Issledovaniya, 2020, Vol. 13, No. 71, p. 1. http://psystudy.ru (in English, abstr. in Russian).

Permanent URL: http://psystudy.ru/index.php/eng/2020v13n71e/1770-ivanina71e.html

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